Summary

Certified Amazon Web Services Solutions Architect (AWS CSAA). Certified Amazon Web Services Cloud Practitioner (AWS CCP)

Creative yet data driven marketing strategist and Military Veteran with deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that drive bottom line growth and customer acquisition. Excel in leading teams in the launch of marketing and brand campaigns in line with the strategic vision of organizations. Talent for producing innovative content through omni-channel and integrated marketing strategy. Solid web developer, graphic designer, and ecommerce developer with hands-on expertise in visual design and UX. Proven innovator consumer marketing and business development. Intuitive leader with acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI

Areas of Expertise:

Strategic Planning and Implementation
Market Analysis / Data Analytics
Team Building and Leadership
Traditional / Social Media Marketing
Content Management Systems
Budget Administration / Management
Brand Identity / Perception Optimization
Customer Relationship Marketing
AWS Cloud
Cutting Edge Graphic Design

Selected Achievements

Mercedes-Benz USA, LLC: Consultation by corporate office due to my Innovation at dealer franchise level resulted in MBUSA completely revamping a national dealer website program for ALL dealers to allow freedom of expression and choice in selecting, designing and administering individual dealer websites.

Mercedes-Benz of Huntington:  Developed and implemented marketing strategies to efficiently drive new customer acquisition through multiple online media channels quadrupling Internet sales volume in 5 years resulting in over half of all dealer sales volume via Internet channels.

Gabriel & Co:  Redesign and restructuring of corporate website to include integrated online catalog linked to customer accounts complete with order processing, real-time inventory control, Rewards Program and line-of-credit management.

Professional Experience

Certified Cloud Architect – Tech Marketing Consultant                                                                                

Designed and developed a migration plan to modernize on-premise infrastructure, taking into account differing levels of technical ability of employees. Migrated data from onsite storage onto the cloud to save money while keeping high availability and scalability. Trained various stakeholders on usage of new infrastructure and security. Develop unique strategies and build upon current client strategies within the digital arena from opportunity identification through experience definition. Perform detailed evaluation of client’s digital business environment, manage overall project scope and provide leadership during strategy ideation and execution. Build strong, trusting relationships between clients and agency partners; oversee business development, recruiting, mentoring, skills development, and digital evangelization initiatives.

  • Project manage website redesigns and troubleshoot corporate websites and CMS systems for key clients including Aquatech Management, Luther Sales, Inc., VacationWiser, Vivatime Corporation, and National School Climate Center, Provengousa.com, Provengo.com.
  • Successfully manage social media initiatives and digital advertising via Facebook PPC and Google Analytics.
  • Deploy customer landing pages and custom web forms for lead capture from integrated marketing and email campaigns.

Military Experience

United States Marine Corps, Public Affairs Officer – Global deployment as a Commissioned Marine Officer with responsibility for Combat Arms, Public Relations, Marketing, Media Relations, Community Relations, Publishing, Web Management. Comprehensively and diplomatically responded to daily media queries related to significant military events, serious incidents or sensitive subjects in wartime and in peace.

Education & Credentials

Bachelor of Arts, Communication Arts & Sciences, University of Southern California Los Angeles, California

Certifications

Amazon Web Services Certified Solutions Architect, Amazon Web Services Certified Cloud Practitioner, Completed Aviatrix Certified Engineer – Multi-Cloud Network Associate,  Google Certified IT Networking & Support, Court Clerk, Los Angeles Superior Court – Project Management, Public Affairs, Government Relations, Journalism, Media, Community Relations – Department of Defense Information School, Business Development Manager – National Automobile Dealers Association, Finance & Insurance Manager – Finance Manager Training Center,  Amazon Web Services

Technical Proficiency

Cloud ComputingServerless ComputingCloudformationCloudfrontTerraform
Cloud Management TechnologiesCloud ArchitectureNetworkingAutomated Delivery ToolsWell Architected Framework
Solutions DeploymentProblem ResolutionStakeholder ManagementVirtualizationBudgets
Cloud SecurityIAMEC2AWS S3CI/CD
RDSDockerRedshiftDynamoDBLambda

Web Application Development, Dreamweaver, Expert Photoshop, Illustrator, InDesign, Acrobat, Microsoft Office Suite, MS Project, SALESFORCE, WordPress, Google Analytics, Adwords, Facebook Advertising, Asana Project Management, Hubspot, Magento, Shopify, Klaviyo, Reynold & Reynolds (ERA Ignite, Contact Management), TouchpointAMP, NetSTAR, Automotive Mastermind, ELeadsOne, VinSolutions, Automate AMPS, Dealersocket, VAuto, Homenet

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