Summary

Creative yet data driven marketing strategist and Military Veteran with deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that drive bottom line growth and customer acquisition. Excel in leading teams in the launch of marketing and brand campaigns in line with the strategic vision of organizations. Talent for producing innovative content through omni-channel and integrated marketing strategy. Solid web developer, graphic designer, and email marketer  with hands-on expertise in visual design and UX. Proven innovator consumer marketing and business development.

Areas of Expertise:

Strategic Planning & Implementation Market Analysis / Data Analytics Thought Leadership
Team Building & Leadership Customer Relationship Management Digital / Traditional Marketing
Influential Communications Graphic Design Perception Optimization

Selected Achievements

Mercedes-Benz USA, LLC: Consultation by corporate office due to my Innovation at dealer franchise level resulted in MBUSA completely revamping a national dealer website program for ALL dealers to allow freedom of expression and choice in selecting, designing and administering individual dealer websites.

Mercedes-Benz of Huntington:  Developed and implemented marketing strategies to efficiently drive new customer acquisition through multiple online media channels quadrupling Internet sales volume in 5 years resulting in over half of all dealer sales volume via Internet channels.

Gabriel & Co:  Redesign and restructuring of corporate website to include integrated online catalog linked to customer accounts complete with order processing, real-time inventory control, Rewards Program and line-of-credit management.

Professional Experience

Digital Marketing and Ecommerce Consultant, New York             2016 – Present

Develop unique strategies and build upon current client strategies within the digital arena from opportunity identification through experience definition. Perform detailed evaluation of client’s digital business environment, manage overall project scope and provide leadership during strategy ideation and execution. Build strong, trusting relationships between clients and agency partners; oversee business development, recruiting, mentoring, skills development, and digital evangelization initiatives. 

  • Project manage website redesigns and troubleshoot corporate websites and CMS systems for key clients including Luther Sales, Inc., VacationWiser, Vivatime Corp., and National School Climate Center. 
  • Successfully manage social media initiatives and digital advertising via Facebook PPC and Google Analytics. 
  • Deploy customer landing pages and custom web forms for lead capture from integrated marketing and email campaigns.

Marketing & Business Development Manager, Volkswagen of Smithtown 2018 to 2019

Maximize revenues through the development and integration of traditional and digital sales and marketing strategies that drive sales, increase awareness, and generate demand for the organization. Train and lead staff in all facets of sales and marketing including advertising, optimization, e-mail marketing, and content marketing. Motivate sales team to drive best practices in customer relations and service delivery. Evaluate customer research, local market conditions, and competitor data; implement marketing plan changes and prepare reports. Manage off-lease portfolio and maturity lists via phone and email. Design promotional materials. 

  • Elevated digital presence of the organization and launched internet and digital marketing strategy that improved sales by 35%. 
  • Develop and deploy all email marketing campaigns to drive lease retention, conquest, and general marketing efforts utilizing CRM and 3rd party email systems. 
  • Increased web traffic and customer interaction through ongoing maintenance and modification of website and design of customer elements.

Integrated Marketing & Business Development Director, Mercedes-Benz of Huntington – Huntington, NY 2010 – 2017

Championed the development of innovative integrated marketing campaigns and led teams to create marketing, advertising, and promotional activities that increased brand awareness and achieved customer acquisition targets. Excelled as marketing strategist for Retention Marketing efforts through lease retention, conquest, and resurrection of dormant customers. Managed all Internet and web development activity and graphic design. Utilized analytics to measure campaign performance. Ensured storytelling was aligned across channels. Selected as Chief Google Analytics Architect and built custom landing pages and microsites.  

  • Quadrupled internet sales volume in five years and produced over half of all dealer sales volume via Internet channel.  
  • Efficiently managed $100K spend for allocation to ad agencies, digital, radio, TV, and print advertising.

Director of Marketing & Digital Strategy, ZxOT Design 2009 – 2010

Combined in-depth knowledge of client business objectives, online strategies, and competitive landscape to deliver effective digital marketing strategy. Directed public relations and integrated marketing initiatives. Led cross-functional teams in website design, optimization of client web properties, and entry into ecommerce.   Tracked conversion rates and made improvements to websites and user experience. Launched PPC campaigns and delivered search marketing strategy and SEO.

Prior Experience

Additional Experience as Director of Digital Marketing & eCommerce Operations, Gabriel&Co, INC, 2007 – 2009 Director of Marketing and Web Development, NETEIA (Advertising and Web Design Agency), 2004-2007.

Military Experience

United States Marine Corps, Public Affairs Officer – Global deployment as a Commissioned Marine Officer with responsibility for Combat Arms, Public Relations, Marketing, Media Relations, Community Relations, Publishing, Web Management. Comprehensively and diplomatically responded to daily media queries related to significant military events, serious incidents or sensitive subjects in wartime and in peace.

Education & Credentials

Bachelor of Arts, Communication Arts & Sciences, University of Southern California Los Angeles, California

Certifications

Marketing, Project Management, Public Affairs, Government Relations, Journalism, Media, Community Relations – Department of Defense Information School; Business Development Manager – National Automobile Dealers Association; Finance & Insurance Manager – Finance Manager Training Center; Marketing, Interpersonal Communication, Product Management, Project Management, Sales & Leasing Process & Techniques, Customer Service, Sales Management, Customer Engagement – Mercedes-Benz Leadership Academy Master Certified

Technical Proficiency

Web Application Development, PHP, CSS, MySQL, jQuery, Javascript, COLDFUSION, HTML, Bootstrap, Dreamweaver, Expert Photoshop, Illustrator, InDesign, Acrobat, Microsoft Office Suite, SALESFORCE, WordPress, Shopify, Amazon Web Services AWS, Reynold & Reynolds, Dealertrack, Automotive Mastermind, ELeadsOne, VinSolutions, Automate AMPS, Dealersocket, VAuto, Homenet,  Google Analytics, Adwords, Facebook Advertising, Vertical Response, Mailchimp, Aweber, Hubspot, Content Management Systems (CMS)

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